Customers are no longer looking for a “great” product; they’re looking for strong ongoing relationships with the businesses behind them.
In the early days of business with few customers, personal connections are easy to maintain. When those connections pay off, and hundreds or thousands of clients are coming through the front door and website, creating a seamless customer experience is vital.
These principles are consistent for businesses in both the B2B and B2C space.
Customers have a wide variety of touchpoints with the business before their relationship begins and after. Capturing the customer’s interactions and needs to drive hyper-segmented and targeted communications will drive the consumer’s emotional connection.
Insights & Thought-Leadership
In January, Payless finished a yearlong journey of its’ bankruptcy, and they just announced a return to the…
There’s nothing better than going into your local coffee shop, and the barista greets you…
Flare Partners’s CEO, Jaylen D. Bledsoe, speaks on executives’ critical obligations to ensure their workforces are diverse and empowered.